Turning road safety into a national sport.

What’s a better way to help Aussies drive safer than doom and gloom advertising? Tapping into the natural Aussie competitive spirit, of course. Meet the AAMI Driving Test - a nationwide driving showdown to reward the country’s best drivers.

Using a telemetric app, we gave every driver a score based on their driving ability - acceleration, braking, cornering, sticking to the speed limit, and not touching their phone. And based on that score we were able to find out who Australia’s safest drivers were. Which pet owners drive safest (apparently goat owners at the moment), which occupations drive the safest, which generations drive the safest, and more. And we kicked the whole thing off with a big ol’ TV spot that launched in the AFL Grand Final.