Turning smiles into superpowers.

2023 CB The Work, Health and Pharma – Bupa Dental, The Power of your Smile (Interview)
2023 CB The Work, Health and Pharma – Bupa Dental, The Power of your Smile (Locker Room)

We bought to the life the scientifically proven (but often unintended) consequences of a smile in this campaign for Bupa Dental.

This campaign is part of Cal’s portfolio prior to the partnership.